Morocco’s avocado exports have reached a record high, with nearly 40,000 tons exported from July 2023 to January 2024, valued at $120 million, according to the international EastFruit online magazine. Despite projections indicating a slight decline in export figures for February to May 2024, the total export for the 2023/24 season is expected to be unprecedented. Based on data from the Moroccan Avocado Association, EastFruit projects that exports could surpass 60,000 tons for the entire season.
The significant growth in Morocco’s avocado harvest in 2023, up by 20% compared to the previous year, has been a key factor contributing to this surge, attributed to favorable weather conditions and expanded cultivation areas. While Moroccan exporters primarily focus on four EU nations – Spain, France, the Netherlands, and Germany – with the latter three notably re-exporting Moroccan avocados, the United Kingdom stands as the fifth-largest importer outside the EU. Despite efforts to diversify the export market, progress is gradual. Avocado exports to countries beyond the top five importers fluctuate seasonally, ranging from 700 to 1,900 tons.
Despite the remarkable success of Morocco’s avocado exports, challenges persist regarding the sustainability of water resources and the long-term impact of intensive farming practices on the environment. As the demand for avocados continues to rise, policymakers and stakeholders must prioritize water management strategies and implement measures to mitigate the environmental footprint of avocado cultivation. Collaborative efforts between government agencies, agricultural organizations, and local communities are essential to ensure the sustainable growth of Morocco’s avocado industry while safeguarding natural resources for future generations.
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