(Reuters) – Meta Platforms agreed to restrict the use of specific data from all advertisers on Facebook Marketplace. The Competition Market Authority (CMA) accepted these amendments in November.
The CMA had accepted commitments from Meta in November that would prevent the social media giant from “exploiting” its advertising customers’ data.
The proposals involved allowing competitors advertising on Meta’s platforms to opt out of data use for enhancing Facebook Marketplace.
The British competition watchdog accepted the proposed changes provisionally and seeks input from interested third parties. The consultation period ends on June 14.
Other changes, if any, to Meta’s proposals, accepted earlier, were not disclosed.
Amazon.com in November also committed to not using marketplace data from rival sellers to ensure an even playing field for third-party sellers.
In conclusion, Meta’s submission of changes to UK privacy compliance proposals reflects the dynamic nature of privacy regulation in the digital era. The CMA’s role in overseeing these revisions underscores the importance of regulatory oversight in safeguarding user privacy.
Furthermore, it highlights the need for collaboration between regulators and technology companies to ensure effective implementation of privacy regulations. As the UK privacy compliance landscape continues to evolve, stakeholders must remain vigilant to uphold privacy standards and protect user data.
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