Apple’s (AAPL.O), opens new tab developer conference on Monday was about more than infusing its software with the latest artificial intelligence technology, including from ChatGPT.
It was also about selling more iPhones.
Facing choppy consumer spending and resurgent tech rivals, Apple has looked to AI as a way to invigorate its loyal fan base of more than 1 billion customers and to reverse a sales decline for its biggest-selling product.
The software, which requires at least an iPhone 15 Pro or Pro Max to operate, may encourage a cascade of new purchases, several analysts said. Some predicted the biggest upgrade cycle come autumn since Apple’s release of the iPhone 12 in 2020, which drew consumers in part through 5G connectivity.
“What we saw today was more compelling than anything we’ve seen since,” analyst Gil Luria of D.A. Davidson said.
Shares of Apple were 3.3% higher at a record in early trading on Tuesday, after closing nearly 2% lower on Monday.
The company showcased what it called Apple Intelligence, its take on generative AI that can conjure text, images and other content on command.
Apple demonstrated how its AI could generate custom emojis, a cartoon to text friends or edits making an email sound more professional. Its digital aide Siri could prompt users if they wanted ChatGPT’s help
Some analysts voiced skepticism, predicting consumers would not race to Apple stores to get more AI on their phones.
One key aspect of the Apple AI push is its focus on personalization and predictive capabilities.
Additionally, AI-driven features such as predictive text input, smart suggestions, and context-aware recommendations enhance productivity and convenience for users.
Furthermore, the Apple AI push extends beyond the individual user experience to include broader ecosystem integration.
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