STOCKHOLM (Reuters) -Apple on Thursday changed its policy in the European Union to allow developers to communicate with their customers outside its App Store after the commission charged the iPhone maker in June for breaching the bloc’s tech rules. Moreover, the Commission’s scrutiny has prompted Apple to reassess its approach due to the Apple EU policy change. #AppleEUPolicyChange
The Commission had said that under most of the business terms, Apple allows steering only through “link-outs”, meaning that app developers can include a link in their app that redirects the customer to a web page where the customer can conclude a contract.
Apple announced developers can now communicate and promote offers available anywhere, not just on their website, directly within their app. This change enhances visibility for promotions beyond their own platforms.
Apple will introduce two new fees. These include a 5% acquisition fee for new users and a 10% store services fee for sales within 12 months.
Apple currently charges three types of fees. These include a core technology fee for under 1% of apps and a reduced commission for digital goods. Additionally, there is an optional fee for payments and commerce services.
The two new fees will replace the reduced commission for all digital goods and services sold through the App Store.
Spotify, which has been at loggerheads with Apple over in-app links, said it was assessing Apple’s proposal. #AppleEUPolicyChange
“At first glance, by demanding as much as a 25% fee for basic communication with users, Apple once again blatantly disregards the fundamental requirements of the Digital Markets Act,” a Spotify spokesperson said.
Furthermore, the Apple EU policy change aims to provide developers with greater flexibility and transparency. By implementing these changes, Apple hopes to create a more balanced and competitive marketplace.
read more
