(Bloomberg) — Apple Inc. is planning to hold its biggest product launch event of the year on Sept. 10, when the company will unveil the latest iPhones, watches and AirPods, according to people familiar with the situation. These Apple new products are expected to push the boundaries of technology and design. #AppleNewProducts
Though the timing hasn’t yet been announced, the company is making preparations for that date, which falls on a Tuesday, said the people, who asked not to be identified because the plans are private. The unveiling will be followed by the phones going on sale Sept. 20, in line with Apple’s typical approach in recent years.
A representative for Cupertino, California-based Apple declined to comment.
The launch is a critical one for Apple, which has suffered sluggish sales of its smartphones and wearable devices in recent quarters. A Sept. 20 release of the new iPhone 16 would mean some of the device’s revenue is recorded in the current period — Apple’s fiscal fourth quarter — when the company expects sales to grow about 5% from a year earlier.
A bigger chunk of sales will come the following quarter, which coincides with the holiday season. Analysts have predicted that revenue will climb 7% to $128.4 billion in that period.
The iPhone 16 will have larger screens on its Pro models and new camera features, such as a dedicated button for snapping photos. The company also is rolling out a suite of artificial intelligence tools called Apple Intelligence. Overall, though, the phones won’t be vastly different than last year’s models. #AppleNewProducts
In addition, the new iPhones will likely showcase advanced features and performance improvements. With enhanced cameras and faster processors, these Apple new products aim to redefine smartphone excellence. Moreover, the new AirPods will probably offer better sound quality and connectivity.
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