(Reuters) -Lululemon Athletica promised to fast-track hot styles to the market after a disappointing review of its “Breezethrough” leggings. The company pulled these leggings from shelves due to the negative feedback. Consequently, Lululemon aims to make a strong comeback with its next lululemon sale. #lululemonSale
The Vancouver-based company halted sales of the $98 leggings in July due to shopper criticism. Customers found the V-shaped back seam unflattering. Additionally, some complained that the waistband seam dug into their waists.
“For 2025, we are fast-tracking still new styles within performance, shorts, tops and track suits,” CEO Calvin McDonald said in a post-earnings call, referring to apparel for racket sports and office wear.
“We are optimistic that we will begin to see the benefits of these strategies over the upcoming quarter.”
Lululemon shares seesawed in extended trading after the company cut its 2024 sales and profit forecasts on Thursday. Shares were up 4% in premarket trading on Friday.
The company, which posted a rare quarterly sales miss, said its women’s business in North America disappointed because it was slow to launch spring styles, while colors and sizes were limited.
Second-quarter comparable sales rose 2%, but missed expectations of a 6.05% increase, driven by a 3% decline in sales in the Americas.
“When it comes to Lulu, when there’s been missteps, they are good about addressing them and addressing them quite quickly,” said Jessica Ramirez, analyst with Jane Hali & Associates.
As a result, the next lululemon sale is expected to offer exciting and improved selections. This proactive approach could enhance customer satisfaction and boost sales. #lululemonSale
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