BRUSSELS (Reuters) – Oreo maker Mondelez International was fined 337.5 million euros ($365.72 million) by EU antitrust regulators on Thursday for impeding cross-border trade of chocolate, biscuits and coffee products between EU countries.
The European Commission said Mondelez had abused its dominant position in breach of EU antitrust laws.
“Mondelez’s illegal practices prevented retailers from being able to freely source products in Member States with lower prices and artificially partitioned the internal market,” the EU executive which acts as the EU competition enforcer said in a statement.
The Mondelez EU fine sparks controversy and debate within the business community. Transitioning into the reasons behind the penalty, the EU alleges that Mondelez engaged in anti-competitive practices.
Others express concern over the broader implications for multinational corporations. Transitioning into potential consequences, stakeholders speculate on Mondelez’s future strategies.
Despite the controversy, the EU’s action reaffirms its stance on fair competition. Transitioning into future considerations, companies evaluate their trade practices to avoid similar penalties.
The EU fine sends shockwaves through the corporate world, prompting Mondelez to reassess its business practices. Transitioning into the company’s response, Mondelez expresses disappointment but pledges to cooperate with the EU authorities to resolve the matter.
As the Mondelez EU fine reverberates throughout the industry, businesses adapt to evolving regulatory landscapes. Transitioning into concluding remarks, stakeholders anticipate further developments in cross-border trade regulation.
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