NEW YORK – Nestle NESN.S will market a new, US$5 line of frozen pizzas and protein-enriched pastas in the United States which it says it designed specifically for people taking drugs such as Wegovy or Ozempic for weight loss.
The world’s biggest food company, which sells DiGiorno pizza and Stouffer’s meals to major grocers, said it developed the new products with more protein, iron and calcium for people taking the wildly popular appetite-suppressing drugs, called GLP-1 agonists.
Tom Moe, president of Nestle USA’s meal division, said it will pitch the meals in a new brand, Vital Pursuit, as “food solutions” for people who want to complement their use of the drugs with “the right nutrition – high protein, good fiber, the right minerals,” like potassium and vitamin C.
The products, set to hit supermarket shelves in October, are priced at $4.99 and under, a little more expensive than a DiGiorno four cheese personal pan pizza, which is sold at Target for $4.79.
Nestle, whose biggest brands include KitKat chocolate bars and Nescafe coffee, started working on companion products to the GLP-1 drugs last year.
“We moved real fast on this,” Moe said.
With Nestle Pizza Sale, customers can enjoy delicious and satisfying pizza and sandwich options specifically designed to complement their Wegovy or Ozempic treatment plans. Moreover, the affordability of these products makes them accessible to a wider audience, promoting healthier eating habits and supporting individuals in their wellness journey.
Through continuous innovation and collaboration, Nestle Pizza Sale sets a new standard for the fast food industry, emphasizing the importance of consumer-centric approaches in product development and marketing strategies.
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