(Reuters) -Nissan has halted development of two electric sedans and is expanding its EV lineup to five vehicles in the US. This strategic shift aims to meet evolving market demands.
“We are adjusting the timeline for the introduction of these five new models to ensure we bring the vehicles to the market at the right time,” a Nissan spokesperson told Reuters.
The company’s new lineup for the U.S. also includes battery-powered crossover SUVs.
While Nissan’s electric sedans are still in the production plan, the company expects the SUVs to be rolled out faster than its sedans.
The company also said its Canton, Mississippi factory would support manufacturing of its next-generation vehicles.
Amid tepid demand for EVs, global automakers are revising their electrification strategies to prioritize hybrids and traditional models. This shift reflects evolving consumer preferences and market dynamics.
In recent years, American consumers have shown a clear preference for crossover SUVs and pickup trucks over sedans. This trend underscores the importance of adapting product offerings to match market demand.
Nissan’s March plans aimed to hasten its global EV transition with seven new models for the U.S. market by 2026. Additionally, they proposed establishing an EV manufacturing hub stateside.
Automotive News first reported that Nissan had paused U.S. production plans for its first next-generation electric vehicles.
Furthermore, Nissan’s move to pause EV sedan development underscores the dynamic nature of the automotive industry and the need for companies to adapt swiftly to changing market dynamics. By reassessing its product development strategy and reallocating resources towards expanding its EV lineup,
Nissan demonstrates its agility and foresight in navigating the evolving landscape of electric mobility.
read more
image source
