SNAP beat Wall Street’s expectations for quarterly revenue and user growth on Thursday, as improvements to its advertising system delivered results faster than anticipated.
Shares of Snap spiked 25 per cent to US$14.32 in after-market trading.
The owner of photo messaging app Snapchat has been working over the past year to improve how it targets ads to users and simplify the way people interact with the ads. The company has historically struggled to compete against much larger rivals like Facebook owner Meta Platforms for digital ad revenue.
Revenue during the first quarter ended March 31 was US$1.2 billion, up 21 per cent from the prior-year quarter and beating the analyst consensus estimate, which was US$1.12 billion according to LSEG data.
In a letter to shareholders, Snap said its business was improving faster than it expected due to the upgrades of its ad system and higher demand for features that help brands drive sales or website clicks.
“Years of diligent work are beginning to pay off for Snap‘s ad business,” said Emarketer senior analyst Max Willens, adding that the quarterly report “suggests that Snap may have a strong year ahead.”
Snap forecast a rosy picture for the second quarter, saying it expects revenue between US$1.23 billion and US$1.26 billion. The guidance beat analyst expectations of US$1.22 billion.
Daily active users of Snapchat grew to 422 million during the first quarter, beating analyst expectations of 419.6 million.
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