May 21 (Reuters) – Comcast’s new streaming bundle, packaging its Peacock service with Netflix and Apple TV+, will cost $15 per month for all Xfinity internet and TV customers, the media and broadband company said on Tuesday.
The new bundle, StreamSaver, is a “companion to broadband” and offers savings of more than 30% to customers, Comcast Cable CEO David Watson said at the J.P. Morgan Technology, Media and Communications Conference.
Customers can also combine StreamSaver with Comcast’s newest offering “NOW TV”, which includes more than 40 streaming channels, for $30 per month.
To combat market saturation fears and lure customers tired of individual subscriptions, streaming platforms offer discounted bundled services. This strategy aims to streamline access to multiple platforms.
“StreamSaver is a homerun for consumers who want top-tier entertainment and live sports,” Watson said in a statement.
Comcast announced the rollout of the service on May 29 for Xfinity customers in the United States. It will offer a subscription to Netflix standard plan with ads, Peacock Premium, and Apple TV+.
Furthermore, the competitive Streaming Bundle Price of $15 per month is likely to disrupt the streaming landscape by enticing customers away from standalone subscriptions.
As streaming becomes increasingly fragmented with various platforms offering exclusive content, bundled offerings like Comcast’s provide convenience and affordability.
This move reflects Comcast’s commitment to adapting to evolving consumer preferences in the rapidly changing entertainment industry.
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