(Reuters) -Target said on Monday it would employ about 100,000 seasonal workers this holiday season, in line with the last three years, even as inflation-wary shoppers are expected to stay frugal during the key shopping period. Moreover, Target seasonal hiring comes alongside the launch of early holiday promotions. #TargetSeasonalHiring
Holiday retail sales are expected to grow at their slowest pace in six years, according to data from Deloitte last week.
Target said the seasonal hires were for its stores and supply chain facilities, with majority of them working at its stores.
Last week, Bath & Body Works said it would hire 30,000 seasonal workers for the holiday season, same as 2023. Overall, retailers plan to do similar levels of seasonal hiring as last year, consultancy firm Bain & Company has said.
Customers are expected to start their holiday shopping early and seek extra discounts on items from groceries to home goods. As a result, U.S. retailers are launching discounts and ramping up promotions. #TargetSeasonalHiring
To attract value-seeking shoppers, Target announced it will introduce more affordable holiday items. The selection includes over half of holiday toys priced under $20 and thousands of stocking stuffers under $5.
Earlier this year, Target reduced prices on over 5,000 popular items, including bread, soda, paper towels, and pet food, helping the company raise its full-year profit forecast after reporting upbeat quarterly comparable sales. #TargetSeasonalHiring
The holiday shopping season typically accounts for more than half of U.S. retailers’ annual revenue.
Target also said its deals week program, Target Circle, will start from Oct. 6.
In addition, Target’s strategic approach to seasonal hiring and promotions reflects its commitment to operational efficiency. By hiring a substantial number of seasonal workers, Target ensures it meets customer needs effectively. Thus, the company is well-prepared for a successful holiday season. #TargetSeasonalHiring
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