Tupac’s estate issued a cease-and-desist letter to Drake for using an AI imitation of Tupac’s voice. The estate denounced it as “a blatant abuse of one of the greatest hip-hop artists’ legacy.”
“The Estate is deeply dismayed and disappointed by your unauthorized use of Tupac’s voice and personality,” the cease-and-desist letter allegedly reads.
“Not only is the record a flagrant violation of Tupac’s publicity and the estate’s legal rights, it is also a blatant abuse of the legacy of one of the greatest hip-hop artists of all time. The Estate would never have given its approval for this use.”
Drake has the track on his Instagram but hasn’t released it on streaming platforms yet.
The track targets Kendrick Lamar, with whom the rapper has been beefing with since K Dot came for him in his verse on Future and Metro Boomin’s “Like That.” Pac’s estate took issue with using his likeness to target Lamar.
The Tupac estate lawsuit has far-reaching implications for the future of AI-generated content and the protection of artists’ legacies. Regardless of the outcome, this legal battle is likely to set a precedent for how similar cases are handled in the future. As the music industry navigates technology and creativity, the Tupac estate lawsuit underscores the risks of AI-driven innovation. Consequently, it serves as a wake-up call for the industry.
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