Chinese technology giant Huawei started selling two models of its highly anticipated, high-end Pura 70 smartphone series on Thursday (Apr 18) that many analysts expect to contain an advanced China-made chip like its Mate 60 handset.
The Pura series developed by the Shenzhen-based company has advanced cameras and is known for its sleek design, while the Mate series emphasises performance and business features.
The launch of Huawei’s Mate 60 series last year was celebrated by Chinese state media as a triumph over US sanctions on the firm, as the handsets contain an advanced China-made chip that is considered only a few generations behind cutting-edge chips used by Western tech giants like Apple and Google in terms of computing power.
Huawei teased the Pura’s sale this week in a rebranding campaign renaming it from simply “P”.
The Pura 70 series has four variants – the 70, the 70 Plus, the 70 Pro and the 70 Ultra. The starting price for the Pura 70 series is 5,499 yuan (US$760).
The Pro and Ultra versions were available to customers on Thursday, while the Plus and base versions will begin sales on Apr 22.
In light of the enthusiastic consumer response, Huawei has intensified its marketing efforts. Consequently, the company aims to leverage the Pura 70’s launch momentum for greater sales. Through targeted advertising and promotional activities, Huawei aims to maintain the momentum and drive sales further. Despite chip scrutiny, Huawei’s successful Pura 70 sales demonstrate resilience. Additionally, they showcase Huawei’s adeptness in navigating smartphone industry challenges.
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